ODEUR

via odeur.se

Odeur was founded by Petter Hollström in Stockholm in 2006, as a brand experiment. By replacing the traditional word-based logotype with a brand specific scent that is infused in the garments, Odeur was able to become the label with a non-visual logotype. The scent is described as white, clean and light. Today Odeur is designed by Petter Hollström and Gorjan Lauseger and has spread to over 20 countries, selling clothing, jeans, outerwear, footwear and accessories.

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