494 greenwich st.
new york, ny
tuesday-saturday 12 p.m.-7 p.m.
sunday 1 p.m.-7 p.m. and by appointment
First flagship store in New York and a new dedicated space in Darklands, Berlin.
During the final act of New York Fashion Week, in the Hudson Square neighborhood something great was born. While in 1851 it has been established the Prime Meridian at Greenwich, in 2014 Boris Bidjan Saberi has opened his first New York flagship store at 494 Greenwich Street.
The 2,100 square foot space, in line with the brand’s celebrated aesthetic, will house the most complete stock of the brand’s men’s and women’s ready-to-wear. In this spacious yet intimate first standalone store you will find also accessories and exclusive items.
Embracing the whole world, in the other hemisphere, the Barcelona-based label has also inaugurated a personal space at Darklands Berlin. The creative impact of this duo was supported by a Ben Frost live performance on 17th of September.
“New York is a city that is very close to the energy of our own brand. Urban and edgy, powerful but refined.”
text by Arianna Alessi via nastymagazine.com